Curling, flat-ironing and too much heat you put your hair and scalp through a lot. But with Head & Shoulders Anti-Hairfall Shampoo, you can help repair damaged hair to create smoothness with every wash, leaving you with up to 10X stronger* hair. So you get beautiful, 100% flake-free hair with a style you love. (strength against damage vs. non-conditioning shampoo) (**visible flakes with regular use) .