It is specially formulated for the treatment and prevention of gums disease such as swelling , redness and bleeding gums , which are common in gingivitis and pyorrhoea . It is due to unique ingredients strenghtens and tightens the gums , refreshes mouth and overcomes bad breath . Direction for use : Use the toothpaste in length of about 1cm and brush thoroughly after every meal from gums to all sides of the teeth atleast for 2 minutes . Not to be swallowed .