Face wash is a type of skincare product that is used to cleanse the skin and remove dirt, oil, and makeup. face washes contain active ingredients that are designed to treat specific skin concerns, such as acne, dryness, or aging. These ingredients may include salicylic acid, glycolic acid, or retinol, among others. Face wash is usually used as the first step in a skincare routine, and is followed by toner, serum, and moisturizer.