Formulated with weightless vita oils, it treats dry, frizzy hair• Smoothes up to 100% of roughness** and controls frizz*• Leaves hair soft, manageable with every use• Nourishes hair at the deepest level• Non-greasy formula• Gently cleanses so it can be used dailyWe all want shiny, beautiful hair that's touchably soft and easy to manage. Did you know that natural oils have been used in hair treatments for many years because of their moisturising, smoothing and deeply nourishing properties? We created Dove Nourishing Oil Care Shampoo to instantly help tame frizzy, unruly hair and, with continuous use, provide nourishment for healthier hair.