Split ends: they can happen to all of us, especially if we like our hair long, so it's great to know there's a way to prevent them (and thankfully it's not reaching for the scissors). Dove Split End Rescue Shampoo is specially formulated to nourish hair to give visibly reduced split ends in fact, up to 4x fewer. As well as gently cleansing hair, it contains fibre actives, which work on the hair's deepest level. So not only does hair feel instantly smooth and strong, but it provides long-term benefits, too. The result? Healthy** hair that stays beautiful.Leave hair strong, smooth and protected from split ends with Dove Split End Rescue Shampoo.